Flip Video Camera To Be Gone-Cisco To Shut Down Flip Video Business

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People loved Flip video cameras. For those who wanted a convenient pocket video camera as well as for those who could not afford a regular video camera, Flip video camera was the answer. But it is going to be history.

Cisco, the communication company, decided this this week to discontinue its Flip video camera business. According to TechCrunch, based upon a press release from Cisco, Cisco will shut down Flip video camera business as part a major restructuing and will give pink slips to 550 employees.

Flip video camera was  created by Pure Digital Technologies, a company bought by Cisco Systems in 2009.


The Cisco press release state "Cisco will close down its Flip business and support current FlipShare customers and partners with a transition plan."  It is unclear why they did not sell Flip video camera business to someone else, or there was no takers. The camera phones have emerged as a strong competition to Flip cameras.

 "We are making key, targeted moves as we align operations in support of our network-centric platform strategy" said Cisco Chairman and CEO, John Chambers.

Flip video camera was an easy gadget to take videos and share online. Today the 8GB new model third generation Flip UltraHD Video camera is available for less than $170. Have a look at its technical details and see how cool the camera is: This can be used to shoot up to 2 hours of "better-than-ever" HD video on the easy-to-use, now even slimmer UltraHD. Press the big red button to start capturing vibrant HD video (720p / 60fps) on the super-simple user interface. Keep your video steady with image stabilization, UltraHD's newest feature. Connect the built-in USB arm to your PC or Mac to launch pre-loaded FlipShare software. Organize, create and share your videos with FlipShare software.

On Amazon website, one customer wrote: "I really love this video camera. I own several versions but I am VERY CONCERNED about recent news that Cisco is shutting down Flip which it acquired in 2009."  But not all reviews are complementary.

According to a wikipedia entry (accessed today):"The first version was originally released as the "Pure Digital Point & Shoot" video camcorder on May 1, 2006 as a reusable follow-on to the popular CVS One-Time-Use Camcorder, a Pure Digital product sold through CVS/Pharmacy stores that was designed for direct conversion to DVD media. This was in turn a line extension of previous digital disposable camera products (sold initially through Ritz Camera and associated brands under the Dakota Digital name)."

So if you a looking for a Flip video camera, get one now. Soon Flip video camera will be a thing of the past.

Photo: Wikipedia

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